Princeton electric bikes are ready for sports

Russ White, the founder and partner of Princeton eBikes, assured the man that despite its compact but powerful motor and battery, and its excellent design (both curved retro style and sharp futuristic style), he was watching The equipment – ​​like all other linings in the recently opened store at Lawrence Shopping Centre – is indeed legally a bicycle.
White also added that with sales expenses being underestimated as a voice for the operation of the vehicle’s electric motors, White added that on Princeton electric bikes, all sales proceeds benefited from store expenses that benefit the Mercer County Boys and Girls Club.
The Mercer chapter of the National Youth Service Organization has benefited from White’s other bicycle-related non-profit business idea: Boys & Girls Club Bike Exchange in the Capitol Shopping Center.
Now, both stores are benefiting from the unforeseen consequences of the COVID-19 crisis-isolation and home work have almost become claustrophobic, but when many stadiums and other sports venues are still closed, there is a demand for bicycles as a leisure and fitness option Suddenly increase.
With the development of electric bicycles, another trend is to increase efforts. That is, the attraction for aging cyclists of electric bicycles can still make them enjoy a fairly long or rugged ride (25 to 75 miles before charging, depending on the pedal power contributed by the rider and how much energy they encounter Intensive climbing). Moreover, “green” citizens welcome electric bicycles as an alternative to gasoline-powered cars for light shopping trips and other local trips.
The innovative business models of BGC Bicycle Exchange and Princeton eBikes are also striking: they reduce costs by using dedicated volunteers and only opening one or two days a week.
Self-proclaimed “a very serious bicycle rider”, Russ White’s bicycle sales fundraising road is like a day in the wind: even if it seems to be improvisational or even whimsical on the surface, its motivation is still unwavering determination and Printed route reminder sheet specific to the intent of anything.
Russ White was born in 1940, actually an ordinary American childhood. He grew up in the central city of White County, Illinois. His father was a Methodist pastor and his mother was a housewife. He later became an elementary school art teacher. White received a degree in physics from the University of Illinois, and then started working in computer science in the old IBM mainframe era. He began to conduct operational research at Esso (now ExxonMobil). A major pioneering project was to produce a computer model of a tanker to determine the most effective design.
From 1962 to 1980, he worked on the computer. Then, until 2000, he focused on publishing and participated in the transition from print to digital for a major construction industry subscription newsletter.
When Princeton resident White approached his retirement age in 2001, he was already thinking about charity-related activities, “and found an organization I really want to work with. Someone introduced me to the Mercer Boys Club.” Huge but sympathetic The heart and efficient organization left a deep impression on him: “The best thing you can do with your time and money is to help children at risk.”
He volunteers at the Boys & Girls Club on Trenton’s Spruce Street, which is located across from Capitol Plaza, where a one-day bike exchange center will be established. White has completed a part-time bicycle shop job to learn how to repair bicycles. He also co-founded Sourland Cycles in Hopewell, and saw the first-class bike shops bring business opportunities in one of the most popular cycling areas in Central Jersey.
He deviated from the suggestion that the motivation for philanthropy and dealing with young people came from the genes of his pastor father and teacher mother. He replied: “It’s fun to help the children.”
Dave Anderson, CEO of Mercer Boys & Girls Clubs, is also highly recommended as an innovative and efficient executive. Early conversations involved ongoing non-profit activities. Citizens could donate old bicycles for repair and resale, and the proceeds benefited the club.
Therefore, Boys & Girls Clubs (BGC) Bike Exchange was born in 2009. Anderson said: “Russ and I discussed his vision and how we can build a [philanthropy] model around that vision?”
White pointed out that the exchange can thrive because it can answer two common questions: “What can I do with my old bicycle?” and “Where can I buy a good second-hand bicycle?”
In the beginning, Dave Anderson’s son collected about 200 old bicycles as an ordination project, indicating that communities in the area can be a productive source of donations.
But no one could have imagined that the penetration of the new coronavirus in 2019 will create a strong demand for old and new bicycles. By mid-2020, the BGC Bicycle Exchange Center has attracted customers as far as Brooklyn.
The exchange sold about 2,000 cheap second-hand bicycles last year-Anderson said, with a smile and absolute seriousness, this “may make us the largest bike shop in the state. These are all run by volunteers.”
This number is usually the average of Exchange’s annual sales, but then the combination of the two is suddenly very different. The ratio of adult bicycles to children’s bicycles is about 60/40. As adults who travel at home desire and even urgently need wheels, the ratio has been tilted to 80/20.
The Mercer Boys and Girls Club is grateful for this. The organization mainly provides after-school planning and services. With COVID-19, education can basically be done online. However, few low-income families have reliable Internet access. And most parents do not have relatively remote working options. They have to continue to show up at the work place and cannot let the young children go home alone.
Now, the club’s location no longer has some children participating in after-school activities at 3:30 pm every day, but a total of about 200 young people start to provide Internet services at around 7:45 every morning and help them with distance learning. website. The activity lasts until late in the afternoon, and parents can accompany them. This means a lot of extra costs for the club (including about 2000 lunches and snacks per week).
In the case of helpfulness, Russ White has begun to develop and sell new bicycle concepts, especially the increasingly popular electric bicycles, as the second donation to the Mercer County Boys and Girls Club. (In order to focus on the development of Princeton electric bicycles, White sold his shares in the mature and profitable “Sourland Cycles” to his partners.)
It can be said that White and BCG Mercer CEO Anderson (Anderson) quickly united this concept. As Anderson pointed out: “Electric bicycles are not replacing human-powered bicycles. They are expanding the market.”
However, their novelty makes many new users reluctant to buy online. “People want to know how it feels to ride them,” Anderson said. “And, if there is a problem, how do you return an online purchase that may weigh 50 or 75 pounds?” Another advantage of the local store.
It turns out that finding the physical home Russ White called “Princeton Electric Bikes” (currently the only fully dedicated electric bike store in New Jersey) was relatively straightforward. He identified the Lawrence Shopping Center as the main site. In addition to its convenient location between the southern part of Business Route 1 and Princeton Pike, “this is an important center. They are building a large food store and other new tenants. After years of dying, this is really exciting.”
Seeing that Princeton electric bicycles are a non-profit organization and will bring more shoppers to visit, the center management staff provided the non-profit organization with a basically perfect 3,000 square foot space in the previous financial services office space , And reduced rents-a win-win situation between the center and the store.
White is very grateful to the volunteers of the BGC Bicycle Exchange, many of whom are also members of the Princeton Freewheelers Bicycle Club. Among them are Theresa and Jay Wrobel, who joined the Princeton eBike seed fund in partnership with White.
“This store was Russ’s idea,” Theresa emphasized. “This is a combination of two interests: boys and girls clubs, and the emergence of electric bicycles.”
Jay said: “Russ sees the possibility of electric bicycles taking off in the area. Because of the “green” and COVID-19, bicycles are generally used for leisure and entertainment, so they have been recognized all over the world.
Wrobels reports of particular interest in large “cargo bikes”, which are equipped with sturdy shelves above the rear wheels or large open boxes in front of cyclists, which can safely carry everything from groceries to children. (Now, a Princeton eBikes customer transports her 5-year-old, 7-year-old, and 9-year-old children 4 miles each trip, and there is only one on the way to school.)
The various electric bicycle brands and models displayed on Princeton electric bicycles can meet the various needs of other adult cyclists. A couple came in because the husband had some health restrictions. Now, electric bicycles help to continue the bicycle entertainment they enjoy together. A lady in Lawrenceville especially likes to ride a bicycle near the nearby Mercer Meadows; but she has to overcome the arduous uphill road to get there. The electric boost of her new electric bike keeps the cycle within its capabilities.
Jay said: “One of the questions many people have is,’Are you still exercising?’ The answer is that the amount of exercise is up to you. You can put it in a lower power setting and get more power.”
Jay participates in projects that are already beneficial to electronic cars. “We have an electric car that caught my interest.” He then bought Gazelle, one of the most popular brands on Princeton electric bicycles.
There is no complete electric bike tutorial here. Readers are encouraged to conduct web searches and/or consult stores such as Princeton eBikes. Or, of course, regular bicycle stores also carry electric bicycles (although the floor and storage space already dedicated to various non-electric bicycles may limit the models and number of electric bicycles they currently offer). (Readers can also check out the Princeton Echo’s article in July 2017, which introduced White’s first foray into Sourland Cycles’ electric bike sales.)
The main differentiating factors of electric bicycles include: Most electric bicycles use a mid-mounted motor, which makes full use of the bicycle’s gear system and provides a good overall balance. The rear-mounted electric motor (directly driving the rear wheels) has the advantage of acceleration; however, because the electric motor does not run in the pedal drive system, it may be challenged and even injured by very steep or prolonged climbing, while the cyclist does not Contribute a lot of pedaling power.
The difference of electric bicycles is also whether the motor automatically turns on and provides assistance according to the pedaling intensity of the rider, or whether the rider must activate and adjust the motor through the throttle switch on the handlebar.
Most electric bicycle designs place the battery on the down tube (the front center frame support) or on the luggage rack above the rear wheel. The central positioning of the battery and the motor is conducive to the balance of the bicycle.
Professionals range from relatively large cargo bikes to small folding bikes, which are ideal for commuters who do most of the work: these electric bikes can be refolded and carried after stepping on to the workplace from the station. Put it on the elevator and store it in the office or cubicle.
White offers a historical perspective on the booming electric bicycles today: “It’s like the car market in 1900. Most [manufacturers] will no longer be in business within ten years. Where will you get parts and services? We now provide them for them Provide services and we will provide services for them here.” In fact, in addition to basic quality and value, Princeton electric bicycles are also purchased from manufacturers who are most likely to continue to provide bicycles and parts in the next few years.
Currently on Princeton electric bicycles, the cheapest model is about US$1,500, many of which are priced at US$2500, up to US$4,500.
Dave Anderson, Wrobels and volunteers quickly praised Russ White for developing a smart and feasible business model for Princeton electric bicycles. By attracting dedicated volunteers, expenditures on wages, insurance, and tax withholding (and recording time) are eliminated.
With the help of the successful BGC Bike Exchange, White discovered that such a store does not have to be open six days a week. Customers looking for high-quality units can arrange a visit on Friday or Saturday when the store is open. (You can also make an appointment.)
But this is not a real bicycle trip with twists and turns, and the same is true for Princeton electric bicycles. Although it is a non-profit organization, it is still making charitable donations, and the store is buying new products wholesale and then selling them in retail stores. Therefore, it cannot operate as a non-profit entity. Therefore, Princeton Electric Bicycle is officially LLC (Limited Liability Company).
There is growing speculation about the federal tax credit for electric bike purchases (and irritating them). In February, a bill called the “Environmental Electric Bicycle Startup Act” was introduced in Congress. In accordance with written regulations, this will allow a tax credit of 30% (up to $1,500) of the purchase price of new electric bicycles (up to $8,000).
Just like there is no first-class mechanic, no world-class cycling team can succeed. Princeton electric bicycles have obtained vital benefits from a skilled technician, Matthias Paschetag. As Jay Wrobel said: “Thanks to Mathias, the entire store is set up very well,” Mathias created a data system to track bicycles, which is important not only for inventory and sales, but also for warranty and service purposes.
Paschetag was born in Germany and grew up near Hanover. At the age of 15, he chose to ride a bicycle instead of a moped. “I haven’t stopped stepping since then,” he said with a smile.
Paschetag is an expert in retail computer systems and has a degree in business engineering from the University of Karlsruhe. He has worked in his hometown of Germany, the United States, Spain and the United Kingdom. He returned to the United States when his wife took an administrative position at Church & Dwight, and the couple settled in the Princeton area.
Not surprisingly, the computer system of an electric bicycle is more extensive and focused than conventional small mileage, speed and pedal cadence measuring instruments. Paschetag said: “You have to update and diagnose on the electric bike computer,” but he added that the price of diagnostic equipment needed by electric bike mechanics may be very cheap. “You can buy an interface box for about $100.”
Last year, sales of electric bicycles in Germany increased by 40%. Paschetag reports: “Now, the sales of electric bicycles in Germany have surpassed that of standard bicycles.” The United States also seems to be expected to win the yellow jersey of electric bicycles here: it imported 500,000 units in 2020, double the number in 2019. However, Pastetag warned that American culture may not accept electric bicycles. (Or cycling in general) is just like Europe.
For example, in many European countries, frequent (or even daily) food shopping is a consumption habit. Americans often don’t go shopping often, but return home with more weight and purchases. Therefore, even freight electric bicycles cannot handle our typical food shopping model. However, Pastetag took the risk that a freight-type electric bicycle could replace the second car of many Americans.
He provided another interesting insight. Not surprisingly, the most famous bicycle parts manufacturers have also begun to get involved in electric bicycles. (For example, Japan’s Shimano, a leading provider of shift component systems for major bicycle manufacturers, is also selling its hardware to the electric bicycle industry extensively.) But Bosch is Germany’s most famous automotive electrical system company. Components, flexibly use its expertise to manufacture rugged and reliable electric bicycle motors.
Paschetag said: “Many auto parts manufacturers are starting to use electric bicycles.” “E-bikes are a great source of income. They can’t miss it.”
Taking into account the demand for bicycles today, but at the same time there are uncertainties in manufacturing capacity and the reliability of the transportation chain, Princeton electric bicycles cannot afford to give up the opportunity to increase inventory.
The public who buy electric bicycles may also expand in non-traditional ways. On a recent weekend, another curious visitor to Princeton eBikes was a heavy man who could not afford to wear clothes. His decades-old Raleigh wears a heavy chain and a cumbersome key universal lock, but is efficient but low in technology (declassé for cyclists) and is protected outdoors. Russ White answered all his questions with great enthusiasm. The man left, leaving a deep impression.
White said: “He will never go to a regular bicycle store.” He is optimistic that his companion will one day return to participate in this important introductory event.
And when is he? As the shop mechanic Paschetag said: “When people come back from a test ride on an electric bike, they are all smiling.”
Princeton Electric Bike, Lawrence Shopping Center, Room 13, Brunswick Parker 2495, Lawrence Town. 646-283-7883.
The Boys and Girls Club (BGC) of the Mercer County Bicycle Exchange at 1500 North Alden Avenue, Ewing City. 609-571-9476.

Post time: May-06-2021